UNIFY: Tokopedia's Design Language

Unify refers to the team that manages Tokopedia Design Language, which I joined from the very beginning. We set out to maintain a cohesive, scalable and world-class user experience across all platforms on which Tokopedia was available.

We supplied the teams with toolkits and guidelines, and worked closely with engineering to create a robust library of components and interactions all consistently aligned across all platforms. With this team we kept updating our design language on all levels: visual designs, cross-platforms interactions and even strategy

As Tokopedia continues to grow, both as a product and a company, one challenge we are faced with is learning how to refine the Tokopedia brand identity and apply it cohesively to each of our products.


A design system unites product teams around a design visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life.

As product teams are expected to move faster and faster, speed and efficiency is an ever-growing concern. However, design systems enable teams to find speed, efficiency, and consistency through reusability. As you experience these benefits, other areas of inefficiency that were once unnoticeable become glaring.

Alignment is often one of those areas. Aligning team members, teams, and a company around things like direction, expectations, and quality is critical to moving and scaling quickly. Without alignment, friction increases and velocity slows—something product teams cannot afford.

A design system is a fantastic way to create alignment around interface design and implementation. But beyond components, teams can build alignment with vision, design principles, process, and voice and tone.